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Designers: LEGO House Design Team, LEGO AG., Billund, Denmark
Manufacturer: kubik bv., Amsterdam, The Netherlands

The LEGO House is designed to embody the LEGO Foundations “Learning through Play” philosophy and the overall design concept is founded on the endless possibilities of the LEGO brick. The classic 2x4 brick provides the unifying theme, from the architecture to the furniture and from the wayfinding to the digital touchpoints. Inside the iconic building, every single physical element was first built from actual LEGO bricks and then meticulously scaled 18.75 times to commensurate to human scale.

Also known as “home of the brick” it is a place where children, families and LEGO fans of all ages can engage in unique LEGO play experiences, learn about the company behind one of the world’s most beloved brands and be inspired by the amazing creativity that exists in LEGO fan communities.

At the heart of LEGO House a dedicated team of LEGO designers and play experts have created four brightly colored experience zones, each offering a different focus on play, creativity and learning. 

Eleven hands-on experiences have been developed that adhere to the LEGO innovation mantra “obviously LEGO…never seen before” and so feature familiar LEGO brick play combined with new and value adding layers of narrative, technology and facilitation.