Green Good Design Awards Tell a friend
Designers: Eczacıbaşı Building Products, Istanbul, Türkiye
Manufacturer: Eczacıbaşı Building Products, Istanbul, Türkiye
The new VitrA's recycled washbasin is the world’s first 100% recycled ceramic basin of its kind. VitrA believes that this pioneering innovation will set a new standard in sustainable design within the industry. It exclusively utilizes broken and discarded ceramics, along with other waste materials from the manufacturing process that would typically end up in landfills. By choosing to reclaim materials that would otherwise have been discarded, we are actively reducing our environmental footprint. The basin embodies the principles of a circular economy, where waste becomes a valuable resource. VitrA Outline Recycled is produced with 100% waste recycling and can be fully always recycled.
The taupe color and mildly textured finish increase the visual and tactile impact of recycled material, highlighting the product's uniqueness. VitrA has conducted the LCA study for this product. According to its results, This washbasin maximises our contribution to the circular economy by minimizing our environmental impact on global warming and fossil fuels by 30% per product. For the production side, 80% of waste is recovered and recycled from CSW production, utilizing internal, and external industrial symbiosis. 45% of water is recovered and reused in CSW production. The packaging design has also been driven by sustainability: product packaging is %100 recycled box and FSC-certified. Note: There are two separate patent applications for the product. Application numbers: 2023/013354, PCT/TR2023/051438, 2023/013355, PCT/TR2023/051439 VitrA acts for a healthier future.
Eczacıbaşı Building Products - Bathroom (Eczacıbaşı Yapı Gereçleri A.Ş (“EYAP”)) produces ceramic sanitaryware, faucets, bathroom furniture, bathtubs, and bathroom complementary products. These products are offered under the VitrA and Artema brands. Established in 1958, Eczacıbaşı Building Products-Bathroom (EBPB) started as a producer of ceramic sanitaryware with a mission to invest in essentially human spaces - the bathrooms.
Today, Eczacıbaşı Building Products-Bathroom (EBPB) has emerged as a leading Turkish manufacturer and exporter in the building products industry, generating a total net sale of over €510 million, and employing more than 5,000 people across 12 production facilities in four countries. As a designer and manufacturer of every essential element in the bathroom, EBPB creates inspiring bathrooms with a wide range of choices, admired by users around the world, in over 105 countries on five continents.
With world-renowned brands including VitrA, Artema, Intema, Burgbad, Norm, Normus, Punto, Sea, and Selena; EBPB challenges the traditional perception of the bathroom as a purely functional space, instead seeing it as a beautiful, relaxing, and lifeenriching environment. Our mission is to manufacture high-quality and essential bathroom products that promote hygiene and well-being for all. By empowering our employees and fostering a culture of innovation and excellence, we are dedicated to preserving the delicate balance of the environment, resources, and society for nourishing a sustainable future.