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Designers: Shane Harbour, Mark Milller, Diane Blankenheim, Terry Carr, Damian Domyslawski, Casey Dougherty, Nacho Garcia, Jonathan Hayes, Ben Kalies, Dana Radawitz, Hannah Reel, Randy Sandlin, Generac Power Systems, Generac Power Systems, Waukesha, Wisconsin, USA
Manufacturer: Generac Power Systems, Waukesha, Wisconsin, USA
The Generac iQ series redefines portable power with a design that seamlessly integrates high-performance functionality, intuitive controls, and rugged visual identity. Engineered for both home and adventure, this inverter generator offers flexibility with dual-fuel capability, quiet operation, and modern usability features such as push-button start and intelligent LED feedback. The design moves beyond utilitarian expectations, focusing on ease of interaction, ergonomic portability, and serviceability—all within a refined rugged form. With thoughtful detailing and built-in transport hardware, this product enables power on demand—anywhere, anytime.
Designed to seamlessly integrate into both residential and recreational environments, the iQ series' industrial design balances rugged durability with an approachable, modern aesthetic. Its compact, faceted form and integrated wheels were intentionally developed to navigate diverse settings—from suburban backyards during a blackout to off-grid campsites or active job sites. The bold yet refined visual language ensures the generator doesn’t feel out of place near a home, while still projecting the resilience required for harsh outdoor use.
The iQ series provides maneuverability on uneven terrain, while its upright posture reduces its footprint for easy storage in garages or sheds. Dual-fuel capability extends its adaptability in resource-limited situations, and COsense® technology enhances its safety profile—key to indoor-adjacent operation. Every design element is tuned for environments where ease of use, visual clarity, and rugged performance must coexist.
The iQ series was designed with an industrial design approach that prioritises intuitive usability, high performance, and seamless interaction. Every functional detail is integrated into a clean, confident form that communicates clarity and capability. The angled intelligent LED display is strategically positioned for visibility at a standing height, offering real-time feedback on power load, fuel level, and remaining runtime. This layout creates a simple, legible interface that minimizes user error, even in low light or high-stress scenarios.
Control elements are thoughtfully placed and proportioned for gloved-hand operation, and the entire control cluster is recessed slightly to protect from impacts while maintaining tactile accessibility. A push-button electric start with automatic choke ensures reliable ignition in any weather, while the dual-fuel capability—gasoline or propane—offers flexibility based on available resources.
Integrated wheels and a fold-flat handle enable smooth transport over uneven surfaces, while the ergonomic back bar and balanced weight distribution support easy loading. The overall form language reinforces functionality through visual hierarchy, material contrast, and durable detailing—ensuring the generator not only performs reliably, but feels trustworthy and approachable at every interaction point.
With a bold colour-blocked body, matte-finish textures, and a faceted design language, the iQ series communicates strength and dependability. The unit’s sculpted surfaces and clean geometric forms reflect a contemporary industrial aesthetic, positioning it as a premium offering in the generator market. High-contrast orange accents highlight key interaction point, such as the fuel selector, and handle lock. Integrated wheels and a fold-flat handle enhance mobility without disrupting the design’s visual balance. This combination of clarity and control gives the product a distinctive presence while reinforcing its ease of use.

