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Good Design Awards ARCHIVE 2025 Transportation
Audi A5 Avant | 2024
  • Audi A5 Avant | 2024
  • Audi A5 Avant | 2024
  • Audi A5 Avant | 2024
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Audi A5 Avant | 2024

Designers: Audi Design Team, AUDI AG, Ingolstadt, Germany
Manufacturer: AUDI AG, Ingolstadt, Germany

Even at first glance, the completely redesigned A5 Avant has a powerful and clean design. The modified proportions with a long wheelbase, large wheels and the low, sporty body embody progressive dynamism and premium standards. The dynamic, taut roofline merges into a seamlessly integrated roof spoiler that spans the sporty, flat rear window. The D-pillars, which are steeply raked, emphasise the dynamic side view of the A5 Avant.

The front is dominated by the wide and significantly flatter proportioned Singleframe with a three-dimensional honeycomb structure. Together with the slim and precisely drawn headlights, it shapes the face of the vehicle and gives it a striking and focused expression. Thanks to the “soft nose” integrated into the bumper, the hood is flush with the front end. The blisters protruding powerfully from the shoulder area at the front and rear wheels are reminiscent of the Audi Urquattro and a core element of the Audi design DNA.

The striking, distinctive rear combines sporty, emotional design and intelligent technology. A combination of sculptural geometry and continuous, three dimensionally offset light strip gives the rear of the new Audi A5 presence and visual dynamism. Further highlights of the rear view in the base models are the clear, modern design of the bumper with a dark diffuser and the high-quality rectangular exhaust tips.

The design of the interior of the new Audi A5 is based on four characteristic features. Firstly, the interior has a human-centric design, i.e., it is consistently geared towards the needs of its users. The second special feature is the Digital Stage that establishes itself in clear view of the driver and front passenger in the form of the Audi MMI displays. With its Material Driven Design, the Audi A5 series meets the requirement for a generous sense of space with a high level of comfort.

The clear layout and easy operation of the interior provide an overview in all situations to form the fourth feature: Visual Clarity. Added to this is the optional dynamic interaction light to support the car's interaction with the occupants.

 

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