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Designer: Sungwon Jee, Young Jang, Chiyoung Lee, Seonjeong Kim, Nakyoung Han, Dhonghyun Kim, Jungho Kang, Brandexperience design Team, Hyundai Motor Company, Seoul, South Korea
Manufacturer: Hyundai Motor Company, Seoul, South Korea

Hyundai Motor Company designed a diffuser for vehicle to commemorate 'PONY', which was Hyundai's first independent car model in 1974. As cars were rare in Korea at that time, PONY was the pioneer and made strong impression. It was so loved that used as a taxi and became very familiar to the people.

The people still share happy memories and experiences about PONY. In particular, there are many interesting stories about the unique shape of taxi meter(fare calculater). So Hyundai archieved these legacy and re-designed it as a car accessory.

Moving on to the era of electric vehicles, Hyundai did a heritage campaign to look back on the gasoline powered car that made Hyundai what it is today. As part of the campaign, we designed this cute diffuser to pitch out our event on diverse brand channel. With the scent, people can reminisce the past.

Put a scent disc into back and turn the handle 45 degrees to the right side.

Then the hole on the back will be opened, and the scent comes out.

Also you can close by pulling it back.

User can change three different messages by turning the dial on the side.

We aim these messages to convey positive energy to users when they start driving.

This reflects the custom that taxi driver gave words of blessing to their passengers.