Good Design Awards Tell a friend

Good Design Awards ARCHIVE 2024 Transportation
Neolun Concept | 2024
  • Neolun Concept | 2024
  • Neolun Concept | 2024
  • Neolun Concept | 2024
BACK TO ARCHIVE
Neolun Concept | 2024

Designer: Genesis Design Center, Hyundai Motor Company, Seoul, South Korea
Manufacturer: Hyundai Motor Company, Seoul, South Korea

The Genesis Neolun Concept car represents a bold step into the future of electric SUVs, merging cutting-edge technology with the warm elegance of Korean hospitality. Derived from the Greek "neo" (new) and the Latin "luna" (moon), the Neolun symbolizes Genesis' commitment to innovative and visionary design.

The Neolun Concept features a "reductive design" ethos, focusing on clean, refined lines while eliminating unnecessary details. This minimalist approach is evident in its distinctive coach doors, which forgo traditional B-pillars, providing a more spacious interior and simplifying passenger access. Electric side steps deploy automatically for convenience when the doors open and retract seamlessly when closed.

The vehicle’s body-integrated lamps blend smoothly into its front and rear, contributing to a robust appearance. The high-mounted stop lamp is ingeniously integrated into a perforated pattern, maintaining the sleek design. Additionally, the pop-up roof rack underscores the SUV identity while maintaining the vehicle's streamlined aesthetic.

The Neolun's two-tone color scheme, "Midnight Black" and "Majestic Blue," draws inspiration from the serene Korean night sky, enhancing its elegant design. Inside, the Neolun Concept pays homage to Korea’s culture of hospitality. The absence of B-pillars and swiveling front seats create an inviting, spacious cabin designed for comfort and relaxation.

A notable feature is the radiant heating system inspired by Korea’s traditional “ondol” heating, using heat films on various interior surfaces for efficient warmth. Materials like cashmere in "Royal Indigo" and "Purple Silk" leather dyed with organic pigments contribute to a luxurious and calming atmosphere, complemented by a dark-colored real wood floor.

The large adjustable display screen and flexible display from the rear-seat headliner enhance the practical and aesthetic appeal of the interior.

The Neolun Concept's sound system exemplifies advanced "sound architecture," positioning tweeters, midrange speakers, woofers, and subwoofers for an immersive audio experience reminiscent of a concert hall. A unique feature is the crystal sphere at the front, which transforms into a tweeter when the speakers are activated, fostering an emotional connection between the driver and the vehicle.

NEXT/PREVIOUS
METROPOLITAN ARTS PRESS