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Designers: Kia Design, KIA Design Center America, Irvine, California, USA
Manufacturer: KIA Design Center America, Irvine, California, USA
The Kia InfoSystem 'Ki' presents an innovative infotainment concept infused with Kia's new identity, offering a centripetally unified user experience that also improves intuitive usability for electric vehicle operation and charging.
The interface is crafted following a design philosophy that embraces boldness in harmony with nature, through a visual concept known as 'Ki'. 'Ki' [kee] signifies ascent or elevation, drawing motivation from Kia's fresh CI and the design elements of the vehicle's interior and exterior. It establishes a graphic principle that accentuates a rising tendency, resulting in an infotainment system that provides a distinctive Kia branding experience, unified across the instrument panel gauges, IVI's card layout, imagery, icons, and typography.
Interaction animation design has been optimized to enhance the visibility of changes in driving modes while accentuating their formative aspects. A design has been devised to enrich the driving experience with elements that tilt and lighting effects that vary with speed.
The battery power UX has also been greatly enhanced, with the UX providing contextual changes on a single screen based on battery status, thereby minimizing the learning curve and delivering intuitive usability.
Ultimately, a graphic style has been unearthed that not only aligns with Kia's brand aspirations but also complements the vehicle's design, employing eye friendly, recognizable colors to round out a unique and contemporary brand experience for Kia.