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Good Design Awards ARCHIVE 2022 Transportation
Hyundai SEVEN Concept | 2021
  • Hyundai SEVEN Concept | 2021
  • Hyundai SEVEN Concept | 2021
Hyundai SEVEN Concept | 2021

Designers: Hyundai Design Center, Hyundai Motor Company, Hwaseong-si, Gyeonggi-do, Korea

Manufacturer: Hyundai Motor Company, Hwaseong-si, Gyeonggi-do, Korea

A long wheelbase of Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP) and flat platform floor enables a completely new class of vehicles that offer new experiences for customers.

SEVEN has an aerodynamically pure silhouette instinctively divergent from a typical SUV.

The low, leading edge of the hood, a single, streamlined roofline, and elongated wheelbase communicate a clear break from traditional SUVs powered by internal combustion engines.

The pure volume of SEVEN’s minimal forms contrasts with the powerful stance and commanding rugged presence.

In support of SEVEN’s powerful road presence are wheels that feature integrated Active Air Flaps, which deploy or retract depending on brake-cooling or low-drag requirements.

Even under the darkness of night, SEVEN is easily identified by IONIQ’s signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up.

Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of SEVEN’s design, down to a single pixel.

SEVEN’s interior design priority lies in space innovation offering greater freedom for our customers than ever before.

SEVEN’s wheelbase reaches 3.

2 meters, thanks to its design cue to push the wheels outward to extend the wheelbase as much as possible.

The flat floor allows Hyundai Motor to explore an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout.

The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space.

The streamlined roofline, long wheelbase, and flat floor that extends to the third row open new opportunities to furnish the interior like a premium lounge.

SEVEN also embodies Hyundai’s future vision of autonomous mobility.

The driver’s seat features a retractable control stick that hides away when not in use.

Without the need for the usual driver’s equipment, the ultra-slim cockpit and integrated screens create a lounge-like experience.

The seat arrangement is unlike traditional SUVs, with swiveling lounge chairs and a curved bench seat.

This seat arrangement can be customized depending on driver-controlled or autonomous driving modes.

SEVEN offers flexible space and various in-car appliances that can be personalized for individual passengers.

SEVEN has a Universal Island console, specially designed home appliances, and a multi-functional Smart Hub graphic user interface.

When the Smart Hub and front seats combine with the rear chaise-lounge seating, SEVEN becomes an environment where customers can experience quality time alone or together in the glow of side-door ambient light.

In transit, SEVEN’s built-in mini fridge provides chilled refreshment on the go and shoe-care compartments refresh passengers’ footwear.

The concept’s vision roof features a panoramic screen that not only displays various content based on passengers’ tastes, but also changes the overall interior atmosphere to guarantee maximum relaxation and pleasure during the journey.

A sustainable and hygienic mobility environment Hyundai Motor has focused on developing vehicles to always ensure a safe and healthy travel experience.

SEVEN uses various eco-friendly materials while offering segment-leading hygienic features, such as Hygiene Airflow System and UVC Sterilization.

Hyundai applied bio-paint to SEVEN’s exterior and hygienically-recycled and renewable materials throughout the interior.

Mineral plaster, bamboo wood and carpet, bio-resin, and interior paint are based on renewable sources that can reduce pollution from the production process.

Extensive use of copper and hygienically treated fabric with proven antibacterial functions ensure all surfaces inside SEVEN remain clean at all times.

The Hygiene Airflow System takes inspiration from the sophisticated airflow management of passenger aircraft.

In its vertical mode, air is taken in through built-in air intakes in the roof rails from which the air travels from above to below, and is extracted through the exterior vent behind the rear wheels.

In its horizontal mode, the air flows from the slim dashboard to the rear vents.

Most importantly, this system can activate independently whether the vehicle is in motion or not to reduce cross-contamination among passengers and isolates the airflow between front and rear occupants.

UVC Sterilization activates once the vehicle is vacated by its passengers.

The control stick, first-row storage drawer, and speakers pop up.

Then, integrated sanitizing UVC lights help clean the living space of bacteria and viruses.

In addition, there are sanitizing storage compartments in the bench and a Smart Hub console for personal belongings.

Powerful performance with an all-electric range target of over 300 miles Thanks to its versatile E-GMP platform, SEVEN will be able to provide outstanding driving range and ultra-fast charging capabilities, delivering a driving experience tailored to customers’ needs.

In a real-world situation with a 350-kW charger, SEVEN is capable of charging from 10 percent to 80 percent in about 20 minutes.

The concept is also engineered to achieve a target range of over 300 miles.