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Designers: PepsiCo Design & Innovation, PepsiCo., New York, New York, USA
Client: PepsiCo., New York, New York, USA

Pepsi is inextricably linked with music, and the Pepsi Music x Amr Diab campaign places the beloved number one singer in the Middle East front and center on the bold blue Pepsi pack. Amr Diab’s long music career brings to mind the sounds of summer in the Middle East and is synonymous with good times and great memories. Reminding Pepsi fans how music keeps us all young, the campaign and limited edition single-serve cans celebrate Amr Diab’s youthful energy and status as an icon who never seems to age.

The campaign ad which features a medley of Amr Diab’s most popular songs was a #1 trending video on YouTube with 413 MM impressions and 78 MM views. The campaign was met with overwhelmingly positive public sentiment and significant PR buzz due to organic discussion via celebrities, influencers and consumers. A TikTok challenge invited top TikTok influencers to compete for a chance to meet Amr Diab. In less than a week, this competition incentivized 1000+ users to create submissions. This marks yet another successful partnership between Pepsi and Amr Diab resulting in a disruptive campaign that drives single-serve volume.