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Settimo Torinese, Italy

The project involves the complete refurbishment of an existing building, located in the historic Settimo Torinese plant, which can be both a high-tech production site and an accessible place open to visitors, with a perspective of total transparency of both the coffee selection cycle and its processing.

The visit experience aims to place the production machines at the center; the machines thus become both the heart and the beating brain around which all the environments revolve.

At the center of the building, the entire production plant has therefore been inserted, while the other functional areas have been chosen to gravitate around it as separate but complementary parts within the same building. That allows visitors to understand the entire coffee cycle from plantation to cup through a highly experiential and immersive path.

Particular emphasis is placed on the roasting area, located at the start of the route, and the blending area thanks to a small auditorium.

At the end of the tour, visitors can taste the coffee inside an elegant cafeteria where. During the tasting, the coffee flavors and aroma are enhanced by the projections on the upper golden domes, part of the exhibit design by Ralph Appelbaum Associates of London.

Photographs: Andrea Guermani