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Bulgari Serpenti Tubogas was designed by Danilo Petta between 2007/2009, and it was presented in baselworld 2010.

Through Vogue Magazine, the famous jewelry watch acquired its "must-have" status, thanks to an advertising campaign putting forward several golden and colored enamel models set with precious stones.

Nearly thirty years after its initial launch in the 40s, the "Tubogas" (the other name for the Serpenti) had finally reached international fame. This intriguing name's inspiration comes from the distinctive shape of the gas pipes used in the 1920s and onwards.

The Bulgari Tubogas is a flexible band produced without soldering through a complex process involving the wrapping of long gold strips around a copper or wood core. The core is then removed or dissolved in acid. Over the years, the Tubogas name and motif became one of Bulgari's trademarks.

In 2007 the designer re-defined this model, under the office timepieces decision of Fabrizio Buonamassa Stigliani. The final model was chosen on a new snake-shaped 18 kt pink gold and steel strap 1/2/3 turns and head and a version with sits on the bezel a delicate diamond-set case that houses an elegant white dial. The bracelet is an elegant ornament for the wrist and exceptionally comfortable to wear.